From my live BTR discussion with
Martin
Waxman of
Palette PR
and the
"Inside PR" podcast. We focused
on how PR techniques can be useful for Regular Folks, not just big
companies, major celebrities, politicians and religious leaders;
some are, for example, useful in job hunting (which I'm trying to
do), and promoting podcasts (which you may have noticed I'm also
trying to accomplish).
Bottom line it's about (1) building relationships with the media,
and (2) your story -- determining what it is, how best to explain
it to reporters et. al., and why it's news. Martin seemed to
think my show having listeners in 80 countries or so (assuming I'm
understanding Google Analytics) is news. He gave me some
pointers for dealing with local newspaper reporters, and possibly
radio. And I made some excellent points about web page SEO,
newspaper writing, and press releases, doncha think?
We also talked about:
Social Media
Releases;
Shel Holtz' recent helpful
blogpost on that topic;
Todd Defren's design
of the format;
Canada Newswire and
PR Newswire, that
distribute them;
being patient with reporters,
especially about
deadlines;
and the importance of research, followups and thinking
long-term.
Takeaways: Building relationships, and knowing why your story
is a story. And I really
oughta work harder at promoting my podcasts.
Thanks, Martin, for devoting a half-hour of your Sunday to this
important topic.
And I have listeners in 88
cities, in 19
countries. Oops.
Theme: "Hot Swing" from
Kevin
MacLeod.